Princeton Theological Seminary
Visit: https://ptsem.edu/
About Project
The Seminary partnered with Carnegie and myself to design and build a new website leveraging a custom design. The front-end was built using Astro and implemented in a custom WordPress implementation on Pantheon. The site migration included hundred of pages and photos. The project required complex editorial workflows and role-based permissions to support a large team of contributors. We implemented a hybrid approach using both Advanced Custom Fields (ACF) and Gutenberg, giving editors flexibility while ensuring consistency across the site.
Our Role
15%
Growth in enrollment
After launching the site the seminary saw a large increase in targeted enrollment.
100s
Of new data points
The new platform provided tons of new data about the seminary and its target demographic.
50%
Traffic increase
After launching the site the seminary saw a large increase in site traffic.
I managed the integration of a highly customized front-end build, oversaw the extensive migration of large amounts of content, and coordinated input from a wide range of stakeholders. The result was a modern, scalable site that reflected the institution’s mission while meeting the needs of its diverse user base.
The finished website gave Princeton Theological Seminary a modern, user-friendly digital presence that reflects the depth and reputation of the institution. Editors gained the flexibility to manage complex content with ease, while stakeholders saw their vision realized in a site that is both beautiful and highly functional. The project stands as a model of how thoughtful design, strong collaboration, and technical expertise can transform a challenging build into a lasting success.
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